The division 2 sales
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Delivery tallied a dollar share of 36% ($2.5 billion) in May, up 5% from a year ago, and saw more modest gains in MAUs and AOV versus pickup and an approximately 5% decrease in order frequency. A mid-single-digit uptick in average order value (AOV) for pickup was offset by a nominal drop in order frequency during the month. Pickup accounted for 45% ($3.2 billion) of online grocery sales for the month, up 9% versus last year, driven mainly by more than 10% growth in the monthly active user (MAU) base for click-and-collect service, Brick Meets Click said. Growth in pickup and delivery sales helped fuel the e-grocery market in May. On a year-over-year basis, May e-grocery sales edged up 1.7%, following declines of 3.8% in April and 6.5% in March, an 8.5% increase in February and an 8.6% decrease in January. Related: Falloff in delivery pulls down April online grocery sales April’s total was down from $8.7 billion in March and February, which signaled an uptick following a 4.5% month-to-month decrease to $8.5 billion in January.
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online grocery market totaled $7.1 billion for May, down 12.3% from $8.1 billion in April, when sales had dipped 6.9% month to month, according to the latest Brick Meets Click/Mercatus Grocery Shopping Survey, released Monday. Online grocery sales fell again on a sequential basis in May, with the month-to-month decrease nearly double the size of the decline in April, strategic advisory firm Brick Meets Click reported.